The world of „Aluminium Closures – Turn 360˚”: Here you can find press releases and press information (download option).


More winemakers turn to aluminium closures

New research shows the global wine market shifting towards aluminium closures

Aluminium closures now account for just under 30% of the total global bottled still wine market, according to research recently conducted by Euromonitor. With 30 billion bottles sold worldwide in 2016, the aluminium closure market size is now around 9 billion units annually. This shift towards aluminium screwcaps is particularly evident for the largest still wine markets – Europe and USA.

Europe still represents the largest market for bottled still wines with volumes of more than 17 billion in 2016, according to other research by IWSR, which looked at 0.75L equivalent bottle measurement units. Both reports show a decline in bottled still wine volumes in Europe of between 5.3 and 6.4% in the five years under study. But aluminium closures made significant progress in the same period, growing by 14.5% with a CAGR of 5.2% from 2012-2016.

Commenting on the figures, Guido Aufdemkamp, representing the Aluminium Closures Group said, “These reports show that aluminium closures are continuing to show strong advantages over other wine closure types. Their convenience and increasingly strong branding and decoration enhancements mean more and more winemakers are turning to aluminium closures.”

“In addition, it is worth noting that while the global volume of bottled still wine measured in 0.75L equivalent bottles by IWSR decreased by 2.8% in the period of 2012-2016 to 28.3 billion bottles, Euromonitor shows the total number of wine bottles sold worldwide was stable These figures rely on a more differentiated research method which results in higher numbers than many other sources forecasts in the media and elsewhere,” he added.

The situation in the United States of America continues to show a strong market for wine with aluminium closures. The number of 0.75L bottled wines of all varieties sold in 2016 increased 4.4% versus 2015, according to the study by IWSR. Sales reached over 3.8 billion bottles. Euromonitor confirms that aluminium closures accounted for 44.9% of all sales of bottled wine in the US in that year. The CAGR for aluminium closures in the US for the five-year period was 6%.

Expressing his delight at the continued growth of the aluminium screwcap market, Guido Aufdemkamp continued, “There is a truly global acceptance of aluminium closures, particularly with younger consumers and those new to wine, who show a real preference for screwcaps.”

“Consumers are convinced by their ease of use, as surveys of our Turn 360° campaign have demonstrated. In addition, these closures are completely recyclable, so fit completely with the current demands for more sustainable performance of packaging,” he concluded.

Sources: Euromonitor International, IWSR and EAFA


Aluminium Closures Group sponsors international wine award Mundus Vini 2018

Düsseldorf – The Aluminium Closures Group will sponsor this year’s prestigious international wine award, the Mundus Vini Spring Tasting. Via this engagement with a group of internationally recognized experts in the wine industry, the Group aims to expands its presence within the core market segment of fine wines.

“It is a unique opportunity to take part in Mundus Vini and be directly involved in an activity of such high quality and cultural importance to the world of fine wines. We are convinced that aluminium closures can generally support the qualitative growth of wine, while we continuously develop new solutions for the industry,” said Franco Bove, Chairman of the Aluminium Closures Group

The Group’s ‘Turn 360°’ campaign gives a fresh twist to the numerous advantages of aluminium closures for the wine, water and other beverage industries. The initiative focuses on the benefits of alu closures – such as convenience, conservation of taste and quality for the consumers.
The opportunities for design customization, sustainability and recyclability while achieving cost-effectiveness are of key interest to beverage makers and fillers.  For the wine trade, the reduction of spoilage and the associated economical risks are additional important considerations.

Mundus Vini is an internationally recognized wine award which takes place 20. – 25. February in Neustadt, Germany. An international jury delivers an independent, expert verdict on over 6000 wines from around the globe to guarantee a fair and professional competition. For more information on the award:

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Aluminium closures challenge returns to ProWein

The Aluminium Closures – Turn 360° campaign, which promotes the advantages of aluminium closures for winemakers, will again host a daily competition at ProWein, the leading trade fair for wine professionals, in Düsseldorf 19-21 March. The campaign team can be found in the dedicated “Packaging & Design” sector adjacent to the ProWein Forum, Hall 13, Stand F16.

The daily on-stand competition to find the ‘Turn 360° Champion 2017’ is designed with a fun focus on the convenience that aluminium closures bring. It challenges visitors to demonstrate their fastest opening & closing times!

The competition takes place daily, on the hour, from 12pm with the last opportunity to participate at 6pm. Each contestant will be asked to open, re-close and turn five bottles of wine upside down as fast as they can, demonstrating just how good aluminium closures are for efficient opening, re-closing and storage. Every hour the contestant with the fastest time will be rewarded – with the fastest over the entire show being crowned ‘Turn 360° Champion 2017’.

Several members of EAFA’s Closures Group will also be exhibiting in the “Packaging & Design” section, where visitors can learn about all the benefits of aluminium closures for wine: Closurelogic, FederfinTech, Guala Closures, Herti and Mala Verschluss-Systeme.

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Every second aluminium closure in Europe is now recycled

The average recycling rate for aluminium closures in Europe has increased to more than 50%, according to figures released recently by the “Aluminium Closures – Turn 360°” campaign by the European Aluminium Foil Association. Much of this improvement is due to national initiatives and better collection and recycling schemes across Europe, according to the Association.

Aluminium closures, mainly used on bottles of wine, spirits, water and olive oil, can be collected either with the mixed packaging fraction or together with the glass collection stream. Thanks to modern processes the aluminium is easily extracted and recycled, from both material streams.

Because packaging collection and recycling systems in Europe vary considerably from country to country, national initiatives are proving to be most effective. For example, the UK’s “You Can Leave Your Cap On” scheme has enabled local authorities to increase the recovery of aluminium closures for recycling. Initiated by ALUPRO, in partnership with British Glass and EAFA, it encourages recyclers to screw the closures back on their empty bottles before recycling so that more aluminium can be successfully recovered. Sharing best practices in the European network of aluminium packaging recycling organisations, ALU DK initiated a similar project in Denmark with the “Keep the Cap on” campaign, supported by the Danish government. Other national organisations like CIAL in Italy increasingly refer to aluminium closures in their general and special announcements to raise the awareness that aluminium closures are perfectly suitable to be collected and recycled.

Commenting on the figures, EAFA’s Closures Group Chair Franco Bove said, “It is encouraging to see the industry continues to support national initiatives which enhance the collection and recycling of aluminium closures. Recycled aluminium is a valuable commodity, so supports the economics of the recycling process.”

These aluminium closure recycling rates are calculated on the basis of publicly available national overall aluminium recycling rates, plus consumption data from market research companies.

All Smiles at the ALUNCH

The ALUNCH event in Brussels throughout April and May, staged to promote the benefits and convenience of aluminium foil products across the range, has had a great start with lots of happy, smiling participants. Many young men and women, living, working and studying in the city have been attracted to the Grapevine restaurant, near the European Parliament, to enjoy a ‘feast in foil’ and pay for it using only aluminium bottle closures.

Many smiling faces have been seen at the tables enjoying a range of meals and refreshments – all served in aluminium foil or containers. The closures used to pay for the food are being collected in a transparent tube and this ‘bank’ is filling up fast.

Organised by EAFA, the European Aluminium Foil Association, ALUNCH is running each Thursday until the end of May. Invitations to ALUNCH are being posted on Social Media, including Facebook and Instagram as well as around the restaurant. EAFA hopes to see the ALUNCHers post pictures of their experiences and spread the word about both the event and the value of aluminium foil.

Of course all the aluminium closures collected as payment for ALUNCHes will be sent for recycling, showing that the value of aluminium foil does not stop at the table.

For more information about the ALUNCH initiative visit

Join for ALUNCH and pay with aluminium closures: You are just a twist away!

Young professionals in Brussels are being invited to join ALUNCH at the prestigious Grapevine restaurant, near the European Parliament each Thursday through April and May. To ‘pay’ for their meals the lunchers need to bring along some aluminium bottle closures, which will enable them to feast on a variety of delicious food – all served in aluminium foil or containers, of course!

The initiative, which will run from 14th April until 26th May, aims to show the value of aluminium closures as well as other aluminium foil products and raise awareness of their benefits and convenience. All the closures will be collected in a transparent tube so that there will be a ‘bank’ full of them at the end of the period.

Guido Aufdemkamp, executive director of the organiser EAFA, the European Aluminium Foil Association explained the reasoning behind the event, “We wanted to make our point about the value of aluminium closures and, indeed the entire aluminium range, in an interesting and amusing way, which would be particularly appealing to the many international young men and women living, working and studying in Brussels, the Heart of Europe!”

The ALUNCHers will be treated to a menu (in French, Dutch and English) which will give them a choice of meals, desserts, coffee and treats all served in aluminium foil, containers, pouches or capsules.

EAFA will involve Social Media, including Facebook and Instagram to promote ALUNCH and hopes that guests will post some pictures on line showing their experiences, particularly the funny ones! Flyers and posters will also be placed in the restaurant which, being in the Place du Luxembourg is in a vibrant and busy location in the heart of the Brussels European Quarter.

All the closures collected will be sent for recycling; showing their true value to the community is simply a twist away.

For more information about the ALUNCH initiative visit

Aluminium Closures Campaign Makes Convenience Fun at ProWein

Following last year’s first, successful attendance at ProWein, the leading trade fair for wine professionals, the Aluminium Closures – Turn 360° campaign that promotes the advantages of aluminium closures for winemakers, will be back in Düsseldorf in March.  The campaign team can be found in the dedicated “Packaging & Design” sector adjacent to the ProWein Forum, Hall 13, Stand E50.


Discover the benefits of aluminium closures at SITEVI

The event will take place on 25 November 2015 (15.30 - 17.00) in Hall B5, Salle 5, Parc des Expositions, Montpellier. Several industry experts will offer their insights. SITEVI 2015 will take place from Tuesday 24 to Thursday 26 November 2015.

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Discover the benefits of aluminium closures at SIMEI

The event will take place on 4 November 2015 (10.30 - 12.00) in Hall 15, in the Area Mosto. Several industry experts will offer their insights. The SIMEI Wine Technology show is to be held at Fiera Milano, Rho, Italy (3-6 November 2015).


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Aluminium Closures takes centre stage at ProWein 2015

The “Aluminium Closures – Turn 360°” campaign will be present for the first time at ProWein (15-17 March 2015 in Düsseldorf), the leading international fair for the wine sector. The campaign, which promotes the advantages of the growing segment of aluminium closures for wines, is taking part in a dedicated “Packaging & Design” show adjacent to the ProWein Forum.

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A Good Choice for 2015 – Aluminium Closures

The aluminium closures market, particularly for wine, is expected to continue strongly growing in 2015. This growth is attributed to a number of factors including the convenience offered to consumers as well as to wine makers and fillers.

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Improved recycling performance for aluminium closures

Average aluminium closure recycling rate in Europe hits 45 per cent

  • Even though small in size, aluminium closures are widely collected and recycled – either separately with other packaging or together with glass bottle
  • Recycling of aluminium needs up to 95% less energy than its primary production

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Survey proves aluminium closures are top choice for consumers

But are winemakers and retailers getting the message?

An in-depth survey of 6,000 consumers, undertaken by IPSOS*, to discover consumer preferences on wine and spirit closures has confirmed that the majority prefer an aluminium closure over other closure options for its convenience.


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Aluminium Closures – Turn 360° the all-round sector focus

The information campaign to promote awareness of aluminium closures, Turn 360° has been extended from wine to take in new content on the wide range of bottled products using this form of closure, including spirits, water and oils. These new contents, underscore yet again the campaign’s proactive approach in this sector.

  • The ‘Aluminium Closures – Turn 360˚’ is a dynamic awareness campaign initiated by Europe’s leading manufacturers of aluminium closures. It provides detailed information on the advantages of aluminium closures as a state-of-the-art closure for many bottled products
  • The campaign features the most up to date information and data with support given by the suppliers to the alu closures industry
  • It demonstrates the high growth rates for the use of aluminium closure in recent years (2012: 16 billion closures for wines, spirits, table waters, and oils)

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ALUPRO Lauches Aluminium Caps & Closures Recycling Initiative

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Aluminium Closures – Turn 360˚ brochure

Discover a very contemporary closure for your wine

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A good recycling performance for aluminium closures

Across Europe the average recycling rate for aluminium closures is 40 per cent

  • Despite their small size, aluminium closures are collected and recycled – either separately with other packaging or together with used glass bottles
  • Recycling of aluminium needs up to 95% less energy than its primary production


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Press Release Aluminium Closures – Turn 360°

Campaign to promote the quality and advantages of aluminium closures for wine.

  • The leading manufacturers of aluminium closures launch the pan-European promotional campaign ’Aluminium Closures – Turn 360˚’ to enhance public awareness about the advantages of a sustainable and state-of-the-art closure form
  • New internet portal goes online to provide comprehensive information on the advantages of aluminium closures

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Background information Aluminium Closures

Aluminium Closures: Turn 360°

  • Aluminium closures combine a multitude of positive properties for the individual enjoyment of wine
  • Enormous production growth over the ten last years: the number of aluminium closures used for wine worldwide increased rapidly to 4 billion (2011)
  • Aluminium closures are ‘more sustainable’ than traditional closures

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